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    DOT Philippines Unveils “Love the Philippines”

    MANILA – After 11 years of “It’s More Fun in the Philippines,” the Department of Tourism (DOT) has launched a new campaign and slogan to promote the Philippines to travelers and tourists. The catchphrase – “Love the Philippines.” “The campaign Love the Philippines is not a mere branding campaign, but rather a call to action to every Filipino citizen to remember the beauty of our country, to honor our past, and to look forward to the future armed with the virtues, (and) values of being a Filipino,” shared Tourism Secretary Christina Frasco, during the launch of the new slogan at DOT’s 50th-anniversary celebration at the Manila Hotel. Almost one year ago, the…